‘BEATS MUSIC IS HERE’
THE OFFICIAL ANNOUNCEMENT FROM THE BEATS MUSIC BLOG
We’re excited to announce Beats Music will be bringing you the right song for right now on your smartphone January 21st. AT&T customers are in for a treat — music for every member of your family — up to five people and ten devices — $50 in value for just $14.99. Don’t miss the launch, click here to join the Facebook event or here to add the Beats Music launch to your calendar. Claim your username now.
The team at Beats Music have devoted their lives to music, artists, and moving the industry forward with technology. Beats Electronics President Luke Wood has been pushing for subscription music since the mid-90s. Beats Music Chairman Jimmy Iovine first tried to establish a music subscription service in the late-90s. Our Chief Creative Officer, Trent Reznor, has done some of the most ground-breaking work between artists and fans in the history of the Web. I’ve been building streaming music apps for more than twenty years. Many others at Beats Music come from music companies both traditional and digital. Music, and for many of us digital music, is our life’s work.
We’re digital music consumers, too, and have used every service on the scene. But a feeling kept nagging at us — these aren’t actually “services”, they’re “servers”. Lots of ways to access music, but we noticed they provided little more than access to a catalog — we still found music from trusted human sources, from friends to magazines to DJs.
We wanted to build a music service that combined the freedom of an on-demand subscription service – unlimited, uninterrupted streaming and downloads of tens of millions of songs – but layer on top features that would give you that feeling only music that moves you can give. The right song at the right time will give you a chill. Make you pull someone close. Nod your head. Sing in the mirror. Roll down the car window and crank the volume to the right.
In our experience it’s always been a living, breathing human who has brought us that song we fell in love with
In our experience it’s always been a living, breathing human who has brought us that song we fell in love with. The song you couldn’t stop playing over and over. The album you deemed a headphone masterpiece. The mix tape that made you think “I’m gonna marry this one.” We tried to remember a time a robot found us magic but all we could find were the times the robot made us laugh: “You like Pantera? Have you heard of Black Sabbath?” “You like Mumford and Sons? Here’s another song with banjos!”
A great DJ picks the right song and knows the only thing more important than the song playing right now is the song that comes next. A great DJ gets bored before you do and knows when to switch gears to keep you listening.
But we have these powerful computers in our pocket and computers can learn a lot from what we listen to when. My phone knows when I’m driving. It knows I’m at the gym. It knows I generally listen to hip hop and metal while running and like a wide range of mellower music just before bed.
We wanted to build a service that was more than a server, one that was truly of service to the listener. We wanted to combine the trust that comes from excellent hand-picked music with the personalization that knows you’re an individual and that a handful of stations can’t satisfy all listeners.
So we builtBeats Music.
We pulled together our personal heroes across the genres. Veteran radio programmer Julie Pilat leads our Music team with Global Head of Programming and Editorial Scott Plagenhoef (formerly Pitchfork) overseeing our programmers including Carl Chery (formerly XXL), Suzy Cole (formerly WRIF), Arjan Writes (www.arjanwrites.com), Mason Williams (formerly Rhino Records), Fuzzy Fantabulous (formerly Power 106), Ken Tucker (formerly Country Weekly), Jerry Pullés (formerly Latino 96.3). They work with tons of music experts to cover a huge spectrum of music, making sure the catalog is great for music fans (goodbye catalog spam) and you’re always stocked with great listening choices. We also invited in our favorite trusted sources — Pitchfork, Rolling Stone, Grand Ole Opry, Downbeat, DJ Mag, Hot 97/Power 106, Naxos, and many others — and built them right into the app, on mobile, no plugin required.
Then we built the intuition that takes these human curated playlists and hand-selected songs and albums and delivers you the right ones for you based on your taste. We made it simple so all you need to do is open the app and hit play to hear something excellent you’re likely to dig.
If you want to be transported somewhere else, try RIGHT NOW. Just tell Beats Music where you are, what you feel like doing, who you’re with, and what kind of music you’re looking to hear and we’ll take care of the rest by delivering you an endless playlist for your context, be it real or imaginary.
Stay in the know by following along with our programmers’ picks in the HIGHLIGHTS section of the app.
Or find exactly the right playlist for right now by activity or a great, trusted curator.
If you want to make your own playlists, download hundreds of albums for offline listening, search for a friend’s and play their playlists, please do.
Everyone can try the entire service for free. If you like it, it’s $9.99/month for unlimited streaming, downloading from the catalog of more than 20 million songs but more importantly all the incredible curation delivered to your phone every day. AT&T customers, we have something very special for you: try Beats Music free for 90 days with your AT&T Family Plan then get Beats Music for your entire family — up to five people and ten devices — for $14.99/month. $50 in value for $14.99. More music in your family equals more joy.
We can’t wait for you to try it. We think Beats Music will change the way you listen to music. Instead of staring at a search box and finding something simply better than nothing you’ll find GREAT music every time you open the app.
Beats Music will be available on your iPhone, Android, or Windows Mobile phone starting from January 21st.